In advance of Bank Transfer Day on November 5th, the credit union music duo The Disclosures have released a short music video highlighting how consumers can switch from a big bank to a local credit union. Credit unions are encouraged to use the video on their website and social media channels as part of their member outreach efforts.
The viral Bank Transfer Day continues to grow amidst widespread dissatisfaction with high bank fees. Bank customers who have become disillusioned by practices like these are now looking to local cooperative credit unions, who typically charge fewer and lower fees and provide other services that represent their structurally-driven commitment to people, not profit.
“The idea of moving your money to a credit union is a hot topic now because of Bank Transfer Day, but we hope credit unions will find value in sharing our video long after November 5th,” said Disclosures band member Chad Helminak.
The song gives a quick overview of the steps needed to move funds from a bank to a credit union and is a slight departure from The Disclosures’ recent video efforts around their original songs. Instead, they re-worked Gloria Gaynor’s “I Will Survive” in a fashion similar to their call-to-action video, “Don’t Change Interchange”, which parodies George Michael’s “Faith”.
“Sometimes it helps to get an important message across if you take something people know and turn it on its head,” said Disclosure Christopher Morris. “And like everything we do, we don’t take ourselves too seriously to help make it entertaining.”
With thousands of consumers pledging to move their money from big banks to local credit unions on or before Bank Transfer Day (November 5th), we wanted to highlight a couple of our music videos that credit unions can use to promote the credit union difference.
Bank Transfer Day has been highlighted in numerous national media outlets and continues to grow amidst widespread dissatisfaction with high bank fees. Bank customers who have become disillusioned by practices like these are now looking to local cooperative credit unions, who typically charge fewer and lower fees and provide other services that represent their structurally-driven commitment to people, not profit.
We have a few YouTube videos that share themes with Bank Transfer Day:
- Movin’ on With My Money” http://youtu.be/fKCZFkKhH-Q
- “98 Problems (But a Bank Ain’t One)” http://youtu.be/YJm7H00_lxM
- “Building a Better World” http://youtu.be/8QX8EniLa9o
We encourage you to use the videos on your websites and/or corresponding social media channels to highlight the philosophy of credit unions in the run-up to Bank Transfer Day (and anytime really). In addition, we invite credit unions to use any of the songs on our album, “(Hey We’re) The Disclosures, ” as part of their on-hold message, lobbies, etc to help communicate the credit union difference in a fun, musical way.
Hope you find these resources useful and Happy Bank Transfer Day!
In celebration of International Credit Union Day, The Disclosures will be performing a special breakout session from CUNA Campus in Madison, WI and you’re invited to join us!
Filene “Lunch With Ed” Series: The Disclosures Breakout Session
DETAILS: If you haven’t seen us live before, we deliver credit union history and philosophy lessons in a unique way – we leave the PowerPoint slides at home and instead rely upon our guitars and original credit union songs and stories to engage audiences in these very relevant ICU Day topics.
WHEN: Thursday, Oct 20th from 8:45 – 9:30 CT
We hope you’ll have time to tune in and enjoy some thrift-rock to help your ICU Day celebrations get off to a great start.
Also, have you checked out our new ICU Day song and video yet? We can’t say it enough – we’re grateful to work in an industry with so many amazing individuals who are willing to collaborate and make a project like that even possible.
New Song & Video Celebrates International Credit Union Day and the Cooperative Nature of Credit Unions
Music video includes clips from more than 40 credit unions and supporting organizations
The credit union music duo, The Disclosures, have released a free song and music video for International Credit Union Day (October 20, 2011) called “Building a Better World”, which pays homage to this year’s celebration theme. The band encourages credit unions to use the song and video to raise awareness of the positive impact credit unions continue to make around the world.
Download the song (mp3):
“Our music has always focused on finding new ways to package the credit union message,” said Disclosures band member Chad Helminak. “With ‘Building a Better World’, we decided to take it one step further and invite credit union folks to have some fun and help demonstrate our cooperative nature.”
The Disclosures put out a casting call to credit unions to provide video clips, which would eventually become the entirety of the music video. In addition to the submissions, the band also filmed credit union people singing a few of the segments. More than 40 credit unions and supporting organizations make cameos in the video, which include credit union staff lip-synching lyrics, performing air-guitar with hockey sticks and even dancing with mascots.
“We’re truly amazed at the response and support we received for this project so far and we’re truly thankful for credit unions’ participation,” said Disclosure member Christopher Morris. “Credit unions’ personability usually shines through their member and community service, but now you can see it also holds true for music videos.”
Credit unions are encouraged to distribute and share the video on their websites and in other online communications.
As part of the video collection process, the Disclosures also randomly selected a video submission to receive a signed copy of their CD “(Hey, We’re) The Dislcosures”. The winner was Doug MacMillian from State Employees Credit Union in N.C.
Please help us spread the word!
1. Like us on Facebook:
2. Share our site and song with others: